World premiere10-bit HDR
Watch-alongPremieres
New videos, big screen first
New releases premiered in full quality, with live watch-along events so fans can see them together.
Coming soon•Built for the living room
Videophile meets Audiophile.
Music videos the way artists and directors meant them to be seen and heard: in 4K, with HDR and immersive sound, curated for the biggest screen in your home. Also on web and mobile.
- 4K UHD · 3840×2160
- Up to 60 FPS
- HDR10 & Dolby Vision
- Spatial audio
- Hand-curated
Coming toRokuApple TVFire TVGoogle TVWeb & mobile
4K UHDHDR
Preview
Live performance · Sample frame
Front row, from your sofa.
Cinema modeLights down
4K at up to 60fps
Choreography and fast camera moves stay smooth, with no judder.
10-bit HDR color
Over a billion colors. Stage lighting without the banding.
Immersive sound
5.1 and Dolby Atmos mixes wherever the master has them.
Made for the TV
Lean-back apps designed for the remote, not the thumb.
Every screen
Built for your big screen.
(And everywhere else.)
TV apps tuned for the remote, plus web and mobile for everything in between. These are the platforms we are building for first.
Roku OS
Roku
A lean-back channel with 4K HDR playback and remote-first navigation.
tvOS
Apple TV 4K
A native app with Dolby Vision and Atmos where the master supports them.
Fire OS
Fire TV
The full channel lineup on Fire TV sticks and Fire TV Edition sets.
Android TV
Google TV
4K HDR streaming on Google TV, Android TV and Chromecast.
Web
Web player
A cinema-mode player for desktops, laptops and big monitors.
iOS & Android
Mobile
Companion apps for discovery, playlists and second-screen extras.
Your phone as the second screen
Browse and queue from your phone, and see credits, lyrics and artist notes while the TV plays.
What you'll watch
Premieres & director's cuts
Uncut 4K visualsDirector commentary
Director's cut4K 60fps
ExtendedThe vault
Director's cuts & alternate edits
Extended versions, uncut visuals and director commentary: the cuts that never fit a three-minute slot.
Festival uncut5.1 sound
Full setsLive & festivals
Whole performances, not clips
Concerts and festival sets filmed in 4K and mixed for home-theater sound, from the first song to the encore.
Lean-back TV
24/7 curated genre channels
Press play and let it run. Continuous, hand-curated channels turn the TV in your living room into a music video installation.
CH 01
Electronic & Ambient
Techno, house, synthwave and generative visuals, built for silky 60fps.
60fps HDR
CH 02
Hip-Hop & R&B
Widescreen, cinematic videos with deep, room-filling bass.
Anamorphic
CH 03
Indie & Acoustic Sessions
Stripped-back live performances recorded in great-sounding rooms.
Hi-fi stereo
CH 04
Pop & Dance
Big productions and bigger choreography, in full 4K detail.
4K HDR
The spec sheet
What “4K” means here
- Resolution
- 3840 × 2160 UHD
- Frame rate
- Up to 60 fps, native
- Dynamic range
- HDR10 · HDR10+ · Dolby Vision
- Color
- 10-bit, wide color gamut
- Audio
- Stereo · 5.1 · Dolby Atmos
- Delivery
- Adaptive bitrate, HEVC & AV1
Targets for hosted video. What you get on each title depends on how it was mastered, and we label every video with its real format.
Watch parties · Planned
Watch together, in sync.
Host a private room for friends or join a premiere with fans around the world. Playback stays in sync so a great video feels like a shared event.
Synced playback
Everyone in the room sees the drop at the same moment, wherever they are.
Chat and reactions on your phone
Talk and react from your phone, so nothing covers the picture on the TV.
Premiere events
Countdowns, artist Q&As and fan badges for the biggest releases.
Room: Late-night premieres In sync
MKSJAR+18
Elena: that 60fps camera move is unreal
Dave: the Atmos mix on the surrounds 🔥
Cinematography & craft
Behind the music
Original features on how great music videos get made: treatments, camera and lighting, color grading and the mix.
Director breakdown
Directing for 60fps
How directors use high frame rates for fluid movement without losing the cinematic feel.
Color suite
Grading for HDR
Inside the grade: keeping neon highlights and deep shadows intact on a living-room OLED.
Audio engineering
Mixing in spatial audio
Engineers on placing vocals, drums and synths around the room, and when it's worth it.
Artists · Directors · Labels
Your video deserves a bigger screen.
We're building a home for music videos presented at full quality, with artist pages, premieres and behind-the-scenes, and revenue sharing on hosted content. If you have 4K masters, we'd love to hear from you.
- Your 4K and HDR masters, presented as intended
- Premiere events and artist pages
- Revenue sharing on hosted videos
Early access
Be first in line.
Join the early-access list for launch news and the first invitations to the beta. Tell us who you are so we send you the right things.